Forward Function, Inc - Gahanna, OH

Forward Function, Inc

Physical Address:
826 Morrison Road
Columbus (Gahanna), Ohio 43230

Mailing Address:
5195 Hampsted Village Way #126
New Albany, Ohio 43054
phn: 614.933.0400
fax: 614.933.9400

Web Marketing

Search Engine Marketing and Optimization (SEM & SEO)

Knowledge Base & Articles:

* Search Engines >
* Meta Tags >
* Meta Tag Optimization >
* Page Content >
* Link Popularity >
* Link Building >

Search Engines can be a great source of leads for your website. However, proper Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are complex in some cases and just time consuming to implement in others. SEO is often incorrectly implemented or not implemented at all. SEO is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. There are ethical search engine marketers that will get you quality search engine rankings. Often though, these firms will sacrifice the human factors of your site to do it, thus diminishing your site's overall effectiveness.

The Forward Function search engine optimization process is unique. We do what we call "Balanced SEO". Balanced SEO positions search engine marketing to protect your: brand, your content, and your other marketing efforts.

Our SEO experts can help you capture the leads your website has been missing and will do it in a way that will guarantee a positive return on investment.

There are many Search Engine Optimization tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in the major search engines. Even though SEO is constantly evolving, with the technologies used to render Web sites, certain fundamentals remain constant. Let's take a look at some of them.

* Are the keywords you're targeting relevant to site content?
* Do you use CSS (define) image replacement in graphical navigation on the site?
* Are targeted keywords popular phrases used in search engine queries?
* Do page titles start with your targeted keywords?
* Does your site employ H1 header tags for prominent content titles?
* Is your permanent body copy contextually sufficient and keyword-rich?
* Do graphics used in the site have descriptive, keyword-rich alternative attributes that are useful for visitors?
* Forward FunctionDoes your Web site have a site map with text links?
* Do the URLs of your dynamic, database-driven pages look simple and static?
* Does your site have a flat directory structure?
* Do your site's home page and other key category pages have PageRanks?
* Is your site listed in Open Directory?
* Do you routinely list your site in other trusted, human-reviewed online directories?
* Do all the pages in your Web site have keyword-rich meta descriptions?
* Does your site have a custom error page?
* Do the site's filenames and directory names include targeted keywords?
* Does your site avoid using pop-ups?
* Do text links include targeted keywords that point users to pages within your site?
* Is the exact same content visible to both users and search engine spiders?
* Do you avoid free-for-all linking offers?

Once the planning is done we can implement all aspects of a search engine optimization and marketing campaign. We have a wide variety of skill sets to help you capture your SEO and SEM opportunities.