Hedges & Company
Hedges & Company
(234) 380-1650
126 W Streetsboro Rd, Ste 8, Hudson, OH
Increase sales using direct marketing, database marketing, market research, and trends analysis. We're experts in the automotive aftermarket at customer surveys, email marketing, targeted automotive mailing lists and strategic planning. Find new customers to expand your business and you'll sell more to your most profitable existing customers using effective customer retention strategies.
Database marketing: a powerful tool for aftermarket marketing
Database marketing in the automotive aftermarket can produce returns of $5, $10, $20 or more on each marketing dollar. Utilize a marketing database using your existing customer data or sales data. We can help with everything from identifying goals to marketing strategy to implementation, including mailing and outbound targeted emails. We can handle the creative side, or work with your existing in-house graphic design talent or agency. As your one-stop automotive marketing agency we provide a complete marketing solution. More on database marketing R.O.I. >>
Automotive mailing lists: find new customers
We have exclusive mailing lists of automotive DIY enthusiasts with a history of purchasing parts and accessories, as well as business-to-business mailing lists to reach thousands of automotive aftermarket companies. Our mailing lists include vehicle registration so we can target enthusiasts by make/model/year. All email lists have a guaranteed delivery rate from our servers. All postal mailing lists are maintained using NCOA change of address data. More on automotive mailing lists >>
Targeted emails: a cost-effective way to increase sales
We're experts at delivering your aftermarket sales message through targeted emails to your customers. We send more than 500,000 consumer and business-to-business emails per month for our clients. You can deliver email messages to your customers with a "private label" email program with your branding, using a dedicated IP address, sent from your domain, without advertising or other logos at the end. We're experts at maximizing deliverability and work with ISPs to manage your online reputation. We know how to create the most effective subject lines and content to maximize your open rates and click through rates. More on targeted email marketing>>
Market research: online surveys to understand your customer
Market research lets you understand more about your customer. Online surveys can be linked from emails, embedded in your own Web site or administered from us as a neutral third party. Custom scripting and reporting is available. For more market research we also conduct on-site market research surveys and market research focus groups. More on market research >>
Benchmarking: measure success
Do a better job managing your business by comparing your key metrics against your peers. We administer the monthly SEMA Financial Benchmarking project on behalf of the Specialty Equipment Market Association (SEMA). We compile market research on sales forecasts, industry trends and key performance metrics like gross margin, sales per employee, inventory turns, quick ratio, percentage of customer returns and other important benchmarks, drawing from over 6,100 year-to-date responses from the specialty parts industry.
If you're in management at an automotive aftermarket retailer, manufacturer or distributor we encourage you to participate in this benchmarking program. There's no cost and any financial information given to us is kept anonymous and absolutely confidential. Benchmarking participants are the first to receive a report that lets them compare their business to their peers. More on financial benchmarking >>
Strategic planning: increase sales and avoid costly mistakes
Know where your biggest profit opportunities are, now or five years from now. Over the past 20 years we've been responsible for some of the automotive aftermarket industry's biggest product launches, biggest increases in sales growth, and most effective strategic planning. More on the strategic planning process >>
Automotive market research: identify industry trends
Whether you need to understand your customers or your industry, we come through with concise automotive research. Over the years we have analyzed market trends and data from thousands of automotive businesses and hundreds of thousands of automotive consumers. What sets us apart from other market research sources is we interpret results to help you clearly understand the opportunities for your company. More on automotive market research >>
We also have free information on U.S. vehicle registration statistics and trends, gross margin calculations, Pareto's Law also known as the 80/20 rule, the Turn/Earn Index, and the Rule of Three.
Hedges & Company © 2010
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