Synergy International Marketing and Research

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Synergy International Marketing and Research
(216) 431-0008
3634 W Market St, Ste 104, Fairlawn, OH

Synergy - We Win When Our Clients Win
Founded in 2002 by Rachel Y. Daniel, Synergy Marketing Strategy and Research, Inc is a full-service marketing consulting firm focusing on Stakeholder Relationship Management (SRM). Synergy helps create loyal and profitable relationships with all corporate stakeholders, including customers, employees, suppliers, strategic partners and the community at large. Our philosophy is that every stakeholder matters, and the key to stakeholder satisfaction is understanding trends, wants, needs and opinions in the marketplace.

At Synergy, we don't just talk about SRM; we discover what's necessary to achieve it and we share that with our clients. We conduct at least two pro-bono studies every year for local, regional and national nonprofits. Our talented team members sit on boards, get involved in the community and further their education to develop an intimate understanding of SRM, the region and the marketplace.

Headquartered in Northeast Ohio between Akron and Cleveland, Synergy's clients include the Akron Urban League, Alltel Corporation, Eaton Corporation, Kent State University, Key Bank, Life Line Screening, National City Bank and Stark Area Regional Transit Authority. You can read more about our commitment to our clients on the Testimonials page.

Our clients rely on us for:

•Stakeholder Relationship Management: customer insights, employee surveys and focus groups, community relationship, supplier relationship management, competitor insight
•Qualitative Market Research: focus groups, one-on-one interviews, observational research, mock jury trials and more
•Quantitative Marketing Research: phone and Web surveys, advanced analytics, competitive analysis, sales audits, etc.
•Secondary Research: media audits, communications audits, literature reviews, focus group recruiting
•Strategic Marketing Plans
•Training and Development Programs: customer service training, ethical conduct, diversity and inclusion
•Branding, Insight and Communications
In 2007, Synergy acquired DecisionPoint Marketing and Research, a Fairlawn, Ohio-based company specializing in qualitative research through focus groups. Akron General Hospital, Goodyear Tire and Rubber Co., Jury Sync, Sherwin Williams, Time Warner Cable and other Northeast Ohio-based companies have benefited from DecisionPoint's expertise.

The merger of Synergy and DecisionPoint under the Synergy name creates a dynamic, multi-purpose and highly effective company that zeroes in on the needs of individual clients and their stakeholders. Synergy strives to raise the bar on the level of services provided in Northeast Ohio. The company's state-of-the-art focus group facility in Fairlawn is the ideal spot for communication between clients and stakeholders.

Synergy is a certified minority business enterprise.

If you're looking for a committed and creative team to help you build or strengthen your brand through ultimate customer and stakeholder satisfaction, the answer is Synergy.

All Rights Reserved 2010, Synergy Marketing Strategy and Research, Inc