Vicorsys LLC

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Vicorsys LLC

4094 Main St., Suite202
Hilliard, OH – 43026
Toll Free : 1-888-283-4664

Internet Marketing

Internet marketing is the fastest, cheapest and most effective way to reach the most people in the shortest amount of time and increase ROI. Please click on the following links for more information:

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Search Engine Optimization (SEO)
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Search Engine Marketing
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How it’s done
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Pay Per Click
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Email Marketing
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Why Email Marketing

Search Engine Optimization (SEO)

Search Engine Marketing, SEO who needs it?

Search Engine Optimization, or SEO, is a fundamental part of your website marketing strategy, we at Vicorsys can help you define that strategy.

Web site marketing strategy is critical. There are now billions of web pages on the internet, including those of your competitors. It is important to make your web site stand out from the crowd to draw more visitors and prospects. Vicorsys uses tried and tested methods for attaining a high ranking for your website.


Search Engine Marketing

The majority of internet users find a website by using search engines, such as Google, Yahoo, MSN, and etc. Search engine marketing is all about using search engines to help people find your web site.

We make sure that your website attains a high ranking for the keyword phrases that will produce the greatest business leads for you. We do this through in-depth keyword analysis and placement, combined with the highest level of commitment to placing your website above your competitors on the major search engines with our SEO services.

Most of website traffic originates from the search engines, with the majority coming from a select few. We have solutions for major search engines like Google, Yahoo, MSN, and ask.com. In this day and age, it is extremely necessary to have a high ranking on the major search engines for your targeted phrases.


How it’s done

Some important factors in considering the best search engine optimization approach are:

Web Site Architecture

As a minimum, we suggest optimizing your home page for your company name plus the specific purpose of your company for example, computers. It may also be productive to optimize additional web pages for other keywords.

Unique Content

Determining the best keywords for your website is critical. The keywords must be targeted, and fit your business model and have an appropriate level of competition, so you can achieve a listing on page one or two within a reasonable time period.

Submission of Your Web Site

Submission of your site to the major search engines is the first step. Once your site is indexed by search engines, it will start appearing on searches that matches your company work.

Link Popularity

Some search engines work on the basis of link popularity. The more websites refer to you website the more relevant your site becomes for certain keywords.

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Pay Per Click

Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

“Pay Per Click (PPC) networks provide a shortcut to achieving high rankings on Internet search engines, irrespective of site layout, design or content.”

The ‘network’ allows Advertisers to bid on keywords targeting their specific market when customers search for specific keywords while looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique.

Some of the highly rated networks:

* Google AdWords
* Yahoo! Search Marketing
* MSN AdCenter

It is important when managing a pay per click campaign to remain focussed on the objective and not to get drawn into a bidding war where you compete for top spot with a competitor. A good campaign is where you get the best ROI, it may sometimes mean opting for less aggressive campaigns.


Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience.

Email marketing is used for:

* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
* Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
* Adding advertisements in emails sent by other companies to their customers.

Advantages

* Ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
* Less expensive compared to other media investments such as direct mail or printed newsletters.
* Good Return on investment.
* It is quick and fast, as opposed to a mailed advertisement.
* Advertisers can generate repeat business affordably and automatically


Why Email Marketing

Customer relations

Knowing your customer is a vital ingredient in maintaining a profitable business. Referring to your customers with their name makes them more capable of responding to your message, and therefore increases the possibility of them becoming your next client.

Increased sales

If you are selling products and/or services from your website, email marketing can send follow-up auto responders to any potential customer after they have signed up to your newsletter, allowing you to supply further information about your company.

Trust

One of the most important elements in the buying process is to establish trust with your customers. A weekly or monthly newsletter with up to date and relevant information can start building that trust, which in turn will greatly improve your chances of acquiring new clients.